URL of website: http://www.freesetbags.com/
Evaluation
The website is too plain and uninteresting which will shorten the attention span of the readers reading this website. It does not provide enough information related to bags and they just showed a few bags with no description or anything related. Some of the links at the bottom is also the same as at the top, in this way it may confuses the reader as they would not be sure how many links are there. The ways they display the bags is just too simple, maybe they should be more creative and present the bags in a better way.
The website has too little content and failed to talk more about their purpose of their website. Maybe they should state clearly the dos and don’ts when designing a bag or roughly how the customer can design to not cross the limitations so the customer has an idea of what to do and what not to do. The problem is that this website doesn’t look like one because the contents are too little. The picture of the bags is also too far away from the description of the bags and this seems that they are two different things. Some viewers may not know that the content on the left is actually relating to the picture on the right.
In this page of the website, the website included stories that does not relate to the topic of the website. The viewers come into this website because they wanted to see bags and contents related to bags and not the stories of anonymous people. Some people would even think that there is an error in the web-page and that these stories should not be here.
In this page, I would suggest that they place more pictures of bags to cover up the white spaces in the middle. There are also too many links which may confuse the viewers as to which link to choose. Some links here will bring us to another website; however there are also some links that are actually email links and these links are all jumble up. The viewers would have to click every single one to check if this link would link them to another website or is it an email link.
How does this apply to my website?
I would make sure that my website would have important descriptions of my picture and I would be more creative in presenting my product. The links must be clear and not like too many or some of them are actually the same. I would also differentiate well between website links and email links so as not to confuse the viewers. The picture of my product would not be too far away from the descriptions so that the viewers know that they are together. Most importantly I would also make sure that my contents are related to the topic of the website.
When loading the website, it also shows the percentage of the amount of data that has loaded and how much more before everything is complete and shown. This is useful as when most reader enter a site, they waited too long for the site to be loaded and thought that this site cannot be accessed so they just switch to another site. So with this, they know that this site can be accessed and know how long they have to wait to view the site. 
In this part of the website, the web designer uses certain words of different color to emphasize on those words and in this page; it has red and black words like when showing the names of the new serving places, those words are in red. The names of the set meals are also highlighted in red so the reader can easily identify the name of the set meal and not mix them together with the description. This can also ensure that the website would not bore the reader and shorten their attention span. Just imagine looking at a website that uses same color word font throughout the website that has no emphasis and looks very wordy and boring.
Other than only chicken and meals in this website, they also talk about health awareness of having more greens in consumer’s meal to balance the diet. This ensures that when the people eat fried chicken, they can still have a healthy diet as this web page teaches them how to maintain a healthy diet. This encourages the viewer to buy and order KFC meals despite the chicken being unhealthy. Also notice that the designs are colorful and includes pictures. Most people would want to continue reading to the end.
The picture shown here is clear with high resolution so viewers can see clearly what they would be eating and they also showed every single detail about this super Tuesday home delivery meal. They use a plus sign to indicate which is clear. They also include a calendar with the word Tuesday circled to emphasize the day of this set meal. The contrast between the food and the background clear as they use dark red in the background. There is also consistency here where all the pages have color similar to this page. This color is also related to the topic to show how hot and spicy the chicken is.
Here at the bottom they have this [Back to top] hyperlink which when click will bring the reader back to the top after they have read to the bottom. This saves time for the reader and so the time taken to read the whole website will be shorten. This ensures that the reader would have the time to read most of the detailed contents and not exit the website after wasting too much time on it. The white wordings are also clear as it contrast well with the background. This would facilitate the reader for easy reading.